CORT Case Study: Greek Theatre
One of the most iconic theaters in music and entertainment, the Greek Theatre needed to navigate a renovation project while still preserving its historical elements.
When the City of Los Angeles regained control of the historic venue, design work began to restore and maintain the mid-century feel of the venue, as well as its intimate atmosphere. The backstage area was a particular area of focus - including the hospitality space, dressing rooms, chorus rooms and "meet and greet" area. The Greek partnered with CORT to redesign the space with an innovative furnishing solution that would accommodate and entertain guests and performers before, during, and after the shows.
How We Helped
CORT began furnishing the hospitality space by installing multiple pieces that were specifically chosen to provide the quality and durability necessary to withstand constant use on a nightly basis. The furniture package was also highly versatile, and could be easily moved during the day to allow the theater’s staff to use the room as an office space during regular office hours. As an office space, CORT also provided the workplace furnishings so that staff could comfortably complete office work and prepare for the next event.
"After meeting with CORT, they knew exactly how to create the fun and exciting environment we needed for our artists, while still producing a functional space for our team to work during office hours. Their hands-on approach and willingness to work with our team throughout the process assured us we had the best possible solution for the space."
Becky Colwell, SMG Greek Theatre General Manager
The feedback from artists and guests of the Greek has been phenomenal. Performers have praised the innovative design and functionality of the furniture, which contributes to the accommodating environment the Greek Theatre has always prided itself on.
About the Greek Theatre
Located within Griffith Park, the historic Greek Theatre stands as one of the nation’s most beloved and recognized outdoor entertainment venues. It is owned by the City of Los Angeles, and the 5,900 capacity outdoor venue has played host to some of the biggest legends in music, including Sir Elton John, Aretha Franklin, and Frank Sinatra.
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