The redesign of corporate relocation policies with a fresh look at the unique rental-related needs for Gen Y employees can be a competitive advantage when recruiting and, later, retaining high performance employees. ... Area tours from local-market experts who live and work in the communities they serve can help companies and their employees. ... Other services that can ensure a smooth transition for Generation Y new hires may include arranging for utilities hookup, guidance in obtaining renter's insurance and even recommendations for temporary lodging."

Recipients of the 2007 Spotlight Awards were announced last week. ... More than 80,000 votes were cast. ... Rental company of the year: CORT.

A greater number transferees today want to rent rather than buy a home. ... This new landscape prompted relocation services providers to significantly revamp their offerings and begin partnering with businesses focused on the renter in order to ensure a smooth transition for these professionals and their families.

"The relocation industry, traditionally built to meet the needs of homebuyers, is in the midst of an evolution. Unlike a decade ago, most employees relocating for a job today choose to rent rather than buy. ... As a result, companies are proactively taking a comprehensive view of their mobility programs. ... Meeting the specific needs of renters is a critical strategy to recruit and retain talented employees."

CORT ... has announced that it is enhancing its relocation portfolio by providing a touring service for employees who are about to move. CORT offers a network of certified local experts to conduct half- or full-day tours of cities around the country.

Generally, these relocation firms are affiliated with real estate or mortgage companies, so their services are more closely tied to the needs of homeowners. ... The result is that many renters don't get the attention they require when moving to another city. ... So, what's a relocating renter, and the company that employees him or her to do? A good program ... will help the transferee to settle in more quickly. The result will be a happier, more productive employee.